Looking to grow your digital marketing strategy in 2019? Got a boost in budget and wondering where to spend it effectively? As you weigh your options, you may be left with one of the most common dilemmas companies across many industries are facing:
Is it better to advertise on Facebook rather than Google Ads or vica versa?
The hard truth is it depends on your company. Although it seems like a 21st century problem, this “one advertising outlet versus the other” question has been an issue for decades.
Newspaper vs radio? Commercial vs endorsement? The list goes on — an episode of Mad Men would prove that. So how do you decide which outlet is best for your company?
Before choosing which channel to invest in you first have to consider how your target audience will interact with your ad and how your goals align with where you’re spending your advertising budget.